Datasets · Annotation · Evaluation · Expert data

Your model is only as good as the data behind it.

We build custom datasets, annotate at scale and provide human-in-the-loop evaluation to help teams train and fine-tune AI models across text, image, video, and audio. Every project is backed by clear specifications, measurable quality standards, and a documented chain of custody for confidence at every stage.

Independent

Free from competing interests and platform bias. Your data never passes through a competitor-owned pipeline.

Regulated-grade

Delivery discipline built in financial services and other audited environments, applied to training data.

Human-verified

Multi-pass review, golden-dataset seeding, and agreement scoring on every batch we ship.

Pilot-first

Start with a pilot against a golden dataset. See measured accuracy before you commit to volume.

Three domains where we go deep.

Generalist annotation is a commodity. We focus on work that requires human judgment, domain expertise, or broad language coverage, with human-in-the-loop, backed by our robust talent network and a community of more than 200,000 gig workers.

CX

Customer experience and conversational AI

The full record of how people actually talk to companies, structured for models that have to handle it.

  • Intent and entity taxonomies built from live contact data
  • Voice and chat transcription, diarization, and quality scoring
  • Agent-assist and deflection evaluation
  • Escalation, sentiment, and resolution labeling
REG

Regulated enterprise workflows

Tasks where being wrong is a compliance event, not a metric. Reviewed by people who do this work professionally.

  • Financial services, insurance, healthcare, and legal review
  • Complaints handling, vulnerability, and fair-outcome judgment
  • Policy and procedure adherence scoring
  • Document extraction with audit trails
LANG

Multilingual and market-specific data

Language coverage tied to real delivery geographies, not a marketplace of anonymous freelancers.

  • Native-speaker annotation and translation review
  • Accent, dialect, and code-switching labeling
  • Locale-specific safety and cultural review
  • Localization quality evaluation

What we deliver

Transparent by design. Every deliverable comes with clear ownership, documented quality checks, and a defined output format.

Datasets

Custom datasets

Built to your specification when nothing off the shelf fits the task your model has to learn.

  • Expert-written prompts and gold-standard responses
  • Reasoning traces and step-by-step working, not just answers
  • Instruction-following and tool-use examples
  • Edge cases and failure modes sourced deliberately
Annotation

Annotation and labeling

Trained people add the labels your model learns from, across every format you work in.

  • Text: entities, intent, classification, span extraction
  • Image: bounding boxes, segmentation, keypoints, OCR verification
  • Video: object tracking, temporal segmentation, action and scene labels
  • Audio: transcription, diarization, accent and emotion tagging
Evaluation

Model Evaluation, SFT, and Human Feedback

Human-in-the-loop evaluation provides the insight needed to assess model performance, identify failure modes, and improve alignment with desired outcomes.

  • Preference ranking and pairwise comparison for RLHF
  • Supervised fine-tuning (SFT) data generation and validation
  • Rubric design and quality scoring
  • Red-teaming, jailbreak testing, and safety review
  • Side-by-side model comparison and regression testing
Experts

Domain expert data

When the task needs real professional knowledge, the annotator is a practitioner — not a generalist with a guideline document.

  • Qualified reviewers in finance, insurance, healthcare, and law
  • Verified credentials and recorded review history
  • Expert disagreement captured, not averaged away
  • Named quality owners you can escalate to
Environments

Agent environments and task evaluation

Where model training is heading: interactive settings in which an agent attempts a real task and a rubric judges the outcome. We are building here deliberately and at measured pace — we would rather show you a working environment than a roadmap slide.

  • Task environments modelled on real enterprise applications and workflows
  • Agent trajectory capture, annotation, and failure analysis
  • Computer-use and tool-use interaction data
  • Rubric-based reward signals designed with your research team

Everything your model has to read, see, hear, or do.

TextDocuments, transcripts, tickets, code, structured records. Extraction, classification, summarization quality, and reasoning annotation.
ImageBounding boxes, polygons, semantic and instance segmentation, keypoints, attribute tagging, caption writing, and OCR verification.
VideoMulti-object tracking, temporal segmentation, action and event labeling, dense scene description, and frame-level quality scoring.
Audio and speechTranscription, speaker diarization, accent and dialect tagging, emotion and intent labeling, and audio quality assessment.
InteractionScreen recordings, click and keystroke traces, tool calls, and agent trajectories captured with the context needed to learn from them.

Raw signal in. Structured data out.

Volume is easy to get. Judgment is not. Getting from raw capture to training-ready data means resolving ambiguity and verifying every label at a scale most teams can't run in-house

Raw · unlabeled Training-ready

How a dataset actually gets made.

Four stages, each with its own checkpoint. Nothing moves forward until the stage before it passes.

Stage 01

Source

We collect or license the raw material — from your own systems, from custom collection campaigns, or from rights-cleared third parties. Provenance is recorded at ingest, not reconstructed later.

Stage 02

Filter

Deduplication, quality screening, PII detection and redaction, and schema normalization. Most raw data is not worth labeling; this stage decides what is.

Stage 03

Label

Trained annotators apply the agreed specification. Ambiguous cases route to a senior reviewer rather than being guessed at, and every routing decision is logged.

Stage 04

Verify and package

Independent review pass, agreement scoring against the golden dataset, then delivery in your format through your secure channel — with the quality report attached.

From first interaction to production data.

Most engagements reach a delivering pilot inside three to four weeks. Complex or heavily regulated scopes take longer, and we will say so at the start rather than at the end.

Step 01

Scope the task together

We walk through the task, the edge cases, and what "correct" means to you. You get a written specification and a draft rubric before anyone labels anything. If we think the task is underspecified, we say so here — that conversation is the highest-value hour in the whole engagement.

Step 02

Build the standard

We turn the specification into annotator guidelines, a golden dataset, an escalation path, and an acceptance threshold. You approve all four in writing. This is the artifact that makes quality measurable instead of asserted.

Step 03

Staff and train the team

We select annotators against the domain requirement, train them on your guidelines, and qualify them on the golden dataset before they touch production data. Anyone below threshold retrains or comes off the project.

Step 04

Run a pilot

A small batch, delivered in your real format, scored against the golden dataset. You see genuine output and measured accuracy — including where we fell short — before committing to volume or signing a longer term.

Step 05

Scale with reporting attached

Volume ramps on an agreed cadence. Every delivery carries accuracy against the SLA, inter-annotator agreement, throughput, and an open-issues list. Guidelines get versioned as your task evolves.

Step 06

Secure the whole thing

Access control, data residency, secure delivery environments, and contractual IP terms are set up before stage one, not bolted on after. Sub-processor list and DPA available at diligence.

Quality you can audit, not just claims you can read.

Every vendor in this market says the word "quality." These are the specific mechanisms behind ours — ask any competitor to name theirs at this level of detail.

Golden dataset seeding

Known-answer items are salted invisibly through live work. Annotator accuracy is measured continuously against them, not sampled at the end of a batch.

Inter-annotator agreement

Overlapping assignments measure whether two qualified people reach the same answer. Low agreement signals an ambiguous guideline, and we fix the guideline rather than the score.

Multi-pass review

Annotate, review, adjudicate. The number of passes is set by the risk of the task, agreed with you up front, and priced transparently.

Named quality owners

Every project has a dedicated quality owner responsible for the quality bar and human-in-the-loop oversight, with a direct line for questions, reviews, and escalations.

Versioned guidelines

Every guideline change is dated, justified, and traceable to the batches it affected — so you can explain any label in your dataset months later.

Deep talent network

Our curated workforce brings the expertise and continuity required for high-quality annotation, evaluation, and model improvement across industries and languages.

Built for teams who cannot take a risk on their data.

ISO 27001 SOC 1 Type II SOC 2 Type II GDPR HIPAA-ready PCI DSS HITRUST Data residency options Secure delivery environments Signed NDAs and clean IP assignment Fair-pay workforce

Send us a task. We will send back a scope.

Share a sample task and your definition of correct. You get back a written specification, a rubric, a timeline, and a pilot price — usually within a week, at no cost.